Here are eight recent gems – followed by ways they might be tweaked for employee newsletters: Both are known for consistently coming through with must-read headlines. Get creative! Grab some good examples from external newsletters such as Thrillist or the Medium Daily Digest. For example, the post could come from an alias such as “In the Mix” and your title/headline could read something like: “Office moves, competitive clues, and why IT Security is singing the blues.” If you’re a Firstup platform user, try creating an alias that can carry the branded newsletter name so your title can draw attention to the biggest stories in your newsletter. (There’s a reason why tabloid newspapers are the masters of eye-catching headlines and humorous puns.) So, it’s worth carving out a little extra time to customize your title. It might seem like a small thing, but that headline is the only thing standing between the awesome content in your newsletter and the employee who decides whether or not it’s worth opening. While it might be easier on your team to go with a standard such as the “Weekly Review” style of newsletter title, that kind of subject line might get old fast. Give them a reason to open it, right now! Provide employees with the opportunity to dive into the topics that interest them most. Some ideas include job openings, training opportunities, competitive updates, community service initiatives, and social gatherings. Consider offering several subscription-based newsletters that enable employees to delve into topics most important to them. But don’t limit your options to a one-size-fits-all newsletter. They can bring all the things your employees care about into one place, including leadership messages, product announcements, benefits information, and memorable stories that happen while employees are on the job. Newsletters are great for curating content from different areas throughout the company and providing employees a broader view that breaks down the walls that often stand between divisions and roles. Offer the big picture, but consider deep dives too
Don’t be afraid to add elements of mystery and even playfulness to inspire people to open your newsletter. Consistency isn’t the same thing as boring. Like most things in life, it’s important to strike a balance. But don’t overdo it because the goal is to have employees quickly skim the information and click into the updates or stories that appeal most to them to learn more.
Keep the design and copy inviting with creative images and compelling headlines. Don’t try to cram too much into one edition and then skimp on the next. They should know how much time it will take to read it. Having an established format will also help set expectations for employees, so they know what they’re getting into when they open the newsletter. That’s why you should set a regular newsletter schedule – and stick to it. Offering consistency is crucial when mapping out your newsletter strategy. Stick to a format that employees like and trust Think of each newsletter as a chapter in a book that you want your employees to devour. So, make sure what you’re sharing is on-point. Are you hoping to educate employees on the latest product releases? Showcase social good and endeavors in the community? Recognize those who go above and beyond expectations? If you can’t get the content to line up with your broader mission and company values, it’s just noise. What do you want this newsletter to help you accomplish? Take a close look at your company objectives and make sure that what you’re sharing in each edition is aligned with those larger goals. Here are some tips and tricks that will make your newsletters rise and shine. To get them just right, be prepared to roll up your sleeves – and get a little creative. And the very best ones don’t just wake up that way. When you do them well, your people will be looking forward to their regular newsletter.īut that’s the challenge, right? They don’t happen on their own.
The best part is all that information is together in one neat, little package – delivered right into the hands of employees. They can highlight the most important company updates, brand-pleasing talking points your team can share with friends and social circles, and cool stories that help them feel more connected to your organization.
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